Basis for the Risk Reality calculations

Our Risk Reality Calculator gives a guide of something happening to someone up to a certain age. It doesn’t reflect the chances of something happening to someone at any given point in time. It’s generally accepted the older you get, the higher the chance of something happening to you which would stop you from being able to work.

The statistics used by the Risk Reality Calculator are based on a large number of people and give a reasonable guide to the average likelihood of one of the described events happening. However, we also recognise that everyone is unique, so the results should be used as a rough guide and preferably talked through with a qualified financial adviser.

The results give the probability of any one of the three described events happening between your current age and the planned retirement age you’ve selected on the calculator (between ages 55 - 70). The later you retire, the higher the chance of something happening, and this will be reflected in the calculator results.

The results are given separately for each person, as well as a combination if two people are included. For the combined results for two people, the probabilities for each person are based on different periods of time, depending on their current age and the retirement age they’ve selected on the calculator. It’s assumed that the chances of something happening to each life are not linked (the lives are independent).

Chances of being unable to work for 2 months or more

These probabilities have been calculated using our own interpretation of industry statistics, combined with our experience of LV= income protection business sold, assuming a two month waiting period and a typical occupation.

Chances of suffering a serious illness

These probabilities are based on the rates of a critical illness occurring, published by the Institute and Faculty of Actuaries’ Continuous Mortality Investigation ('08' series accelerated critical illness morbidity tables). These rates were adjusted to be applicable for standalone critical illness, based on a comparison of market experience and published morbidity tables. Using these standard rates and based on our own experience, we have also adjusted them to be applicable to the general population, which also includes people who do not have insurance policies.

Chances of death

These probabilities are based on mortality tables published by the Institute and Faculty of Actuaries’ Continuous Mortality Investigation ('08' series assured lives mortality tables). The industry rates are projected to apply to a population of insured individuals - those people who have life insurance policies.

Combined results

These results look at the probability of any one of the three above events happening before the chosen retirement age. The results can be viewed separately for each person, or as a combination for a couple, based on the industry and population results above.

Adherence to high business standards is an important and integral part of the Moreish Marketing’s services, including our value chain. We promote the application of high legal, ethical, environmental and employee related standards within our own business and among our suppliers.

The purpose of these terms and conditions is to put in place a commitment to behave in a certain way and our policies – when dealing with our clients and their customers; and what we expect from our suppliers.

Moreish Marketing Ltd are accountable for the approach to business ethics set out in this document.

Codes of behaviours

The 8 principles set out below are anchored in internationally recognised standards, including the UN Guiding Principles on Business and Human Rights, the United Nations Global Compact and the Universal Declaration of Human Rights. Moreish Marketing and our Suppliers will look to follow these principles at all times.

• Integrity:

  We should mutually expect to act honestly, fairly, with integrity and care in all aspects of our business together.

• Clarity:

  Communications between us should be clear, unambiguous, and timely and not acting in a way that may put our integrity into question. Make sure all business and commercial dealings are transparent and accurately recorded.

• Responsible:

  We should expect to act in a socially responsible manner pursuant to the countries in which we operate.

• Feedback:

  We should be open in our feedback to each other to facilitate a successful working relationship, discussing when things are going well and when they are not.

• Equal Opportunities:

  We should promote equal opportunities for everyone in employment – free from discrimination on the grounds of gender, gender reassignment, sexual orientation, pregnancy and maternity, marital status, creed, colour, race, religion, age, ethnic origin, nationality, union status or disability (which can include both physical and mental conditions).

• Health & Safety:

  We recognise that the quality of products & services, consistency of production, and workers morale, are enhanced by a safe & healthy working environment.

• Human Rights:

  We should respect all internationally proclaimed human rights and should be guided in the conduct of our business by the provisions of the United Nations Universal Declaration of Human Rights and the International Labour Organisation (ILO) core labour standards, including all specific provisions on prevention of modern slavery and forced labour. Follow principles which ensure fair wages (preferably paying at least the relevant living wage) and decent working hours; the right to freely chosen labour; protection of young workers and no use of child labour.

• Environment:

  We should mutually respect the environment and our environmental responsibilities to take reasonable measures to prevent damage to the environment. Consideration should be given to a products life cycle (raw materials, manufacturing, packaging, transportation, energy consumption and end of life disposal).

• Supportive:

  At Moreish one of our key values is ‘Genuine care’ and we are committed to help society, our clients and each other, creating a positive flow of energy around money and fairness. We should actively promote financial wellbeing where we are able to do so and may include supporting local charities, community groups or initiatives with the intent of helping people achieve more financial freedom and security in alignment with our business purpose.

• Progressive:

  We should feel able to actively engage each other if we believe efficiencies, value add activities or innovation could be achieved through continuous improvement in all our dealing together.

• Challenging:

  If either party feels that an employee has not supported this Code of Behaviour then a complaint should be lodged with the Moreish Director simon@moreishmarketing.com or the relevant Director at the Supplier / Outsourcer, where it will be investigated.

• Procurement:

  Suppliers should, when conducting their own procurement activities, seek similar behavioural commitments as above from its own supply chain, in addition to any legally binding commitments within a formal contract. We expect suppliers to use trading terms based on written contracts which specify mutually agreed pricing and payment conditions.

• Financial Crime:

  We should adopt a zero-tolerance approach towards acts of financial crime being undertaken in our business dealings with each other and all other areas of our business operations. To achieve this, both parties must comply with all applicable financial crime laws and regulations including, but not limited to, bribery and corruption, facilitation of tax evasion, fraud, market abuse, money laundering and financial sanctions.

• Respect:

  We should treat each other with respect and consideration in all aspects of our operations. During any working relationships and 12 months there after our Clients shall not endeavour to contact, engage or work directly with any staff, freelancers or suppliers of Moreish Marketing without consent or permission of Moreish Marketing.

Further specific policies

Our modern slavery and human trafficking statement.

The Modern Slavery Act 2015 is an Act of the Parliament of the United Kingdom. It is designed to tackle slavery in the UK and consolidates previous offences relating to trafficking and slavery.

Moreish Marketing Ltd does not tolerate any slavery or human trafficking within its business operations and takes a risk-based approach regarding its supply chains.

All our employees have the necessary documentation to legally work in the UK and no-one under the legal minimum age for admission to work is employed.

The marketing and advertising sector is not considered one most at risk. Moreish Marketing do not have intricate supply chains, multiple levels of contracting and subcontracting, or partner with businesses based in impoverished regions of the world where labour laws are non-existent or not enforced.

However, policies are in place to guard against such practices in our supply chains; all contracts with any partners are subject to various forms of vetting, including the verification of information provided to the Group.

Confidentiality and Data Protection

We undertake at all times comply with the DPA (including the data protection principles referred to in the DPA) and any subordinate or associated regulations.

In addition to the general obligations under this clause, Moreish Marketing shall:

• comply with its obligations in respect of the rights of the individuals as set out in the DPA (including the data protection principles referred to in the DPA), and maintain its notification with the Data Protection Registrar within all appropriate categories under such legislation;
• not use any personal data nor reproduce it in whole or in part in any form except as may be required by this Agreement;
• not disclose any personal data to any third party or persons not authorised by the Customer to receive it (including the dissemination or processing of personal data outside the European Economic Area).

We shall (as a data processor under the DPA) process any personal data contained within the Customer’s data only in accordance with the express permission and written instructions of the Customer. The Customer shall be deemed to have instructed Moreish to process any such personal data to the extent reasonably necessary for the project.

We shall take appropriate technical and organisational measures against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, the personal data of our Clients. We shall notify Clients immediately in the event of unauthorised or unlawful processing, or loss or damage to Clients’ personal data.

We expect suppliers to respect data belonging to others, preserve confidentiality and data subjects’ individual rights. Have in place appropriate policies, contract terms and procedures (including procedures to manage and resolve breaches), and to be able to demonstrate that they are aware of the data they process, and that such personal data is processed in compliance with applicable laws and regulations and international standards.

Information Security

We expect suppliers to demonstrate they have effective, industry-standard best practice security controls in place to protect all customer information that is stored or handled by their systems in providing services to us. Demonstrate they conduct routine security assessments on their systems and processes.

Insurances

We expect suppliers to have appropriate insurance policies to cover claims and liabilities arising from the goods and/or services being provided to us with appropriate limits, compliant with national requirements. Have the following policies in place: broad form public liability insurance, and employer’s liability insurance / worker’s compensation insurance.

The Risk Reality Calculator is designed, developed and hosting by Moreish Marketing Ltd on behalf of LV=. Moreish Marketing are committed to protecting and preserving the privacy of anyone visiting our site or communicating with us electronically. This Privacy Policy explains what personal data we collect, how we use it and how long we keep it and should be read alongside our terms of website use. We do sometimes update our Policy, so please do return and check this Policy from time to time.

Collection and use of personal information

Moreish Marketing is committed to respecting and protecting your privacy and data. Please see below how we collect your data, what it is used for, how you can request details about the information we hold and if necessarily delete your personal data.

How we collect your data

We collect data from you when you use our website. For example, when you voluntary sign up for a campaign, newsletters or contact us about our services. When you do this we will collect your name, email address, company you work for and telephone number. This information will only be used to send you the information you have agreed to receive when registering or have directly asked for.

We also collect information about what pages you have viewed on our websites and actions you have taken.

What data we collect:

When you visit our website: See ‘Cookies’ section

What we collect

While running and operating this website, we may collect and process certain data and information relating to you and how you use our site, like:

Details of visits to our websites and the pages and resources you access. That includes (but isn’t limited to) traffic data, location data and other communication data that might help us understand how visitors use our website.

Information that visitors give us through the forms on our website. Information given to us when visitors communicate with us electronically for any reason.

How we use it

We will only ever use your personal information for the purpose for which it is collected.

We use the information we collect for our own use in developing our website or refining our services and marketing communications. We might also use it to:

• Provide you with information about our website, products or services you request from us or have subscribed to. If you have signed up to our newsletter or one of campaigns or promotions we will send you these via the email address you have provided. If you would like to unsubscribe from any newsletter or campaign you can do this from any of the emails you have received. You will find the ‘unsubscribe’ link at the bottom of these emails. This will automatically remove you from that communication and no further action needs to be taken.
• Meet our contractual obligations to you.
• Notify you about any changes to our website, including improvements and service or product changes that might affect our site.

How we store it

We store data that’s provided to us on our secure servers. Details about any transactions entered into on our site are encrypted to make sure they’re kept safe.

But the transmission of data via the internet is never totally secure, so we can’t guarantee the security of data that’s sent to us electronically – it is entirely at your own risk. Similarly, where we’ve given you (or you’ve chosen) a password to access parts of our site, you’re responsible for keeping this password confidential.

Sharing your information:

We will only share your information with third party companies as an essential part of being able to provide our service. All third parties conform to new GDPR data protection regulations.

Disclosing your information

We may also share your personal data with third parties if: We sell any or all of our business and/or our assets to a third party. We’re legally required to disclose your information. It will assist fraud reduction and minimise credit risks.

Third-party links

You might find links to third-party websites on our site. These websites should have their own privacy policies for you to check. We don’t have any responsibility or liability for their policies, as we don’t have any control over them.

Accessing your information

The Data Protection Act 1998 gives everyone the right to access any personal information that’s held about them.

You have the right to be informed how your personal information is used and stored. You have the right to access your personal information we hold about you. You have the right to delete or request any information we hold about you. You have the right to stop any emails or marketing information we are sending you

To ask for a copy of the information we hold about you or to ask any questions – just contact us at more@moreishmarketing.com . And if you have any issues trying to delete your personal information from our records or have any questions about our privacy policy, please email us at more@moreishmarketing.com

In case of a security breach:

We have made all efforts to make sure our website is secure and monitored for possible data breaches. Any third party that we use has done the same. In the unlikely event of a security breach where your data may have been compromised, we will endeavour to contact all users within 24 hours with details of the breach and if necessary what precautions they can take to protect themselves. Any breach where we suspect a user’s data has been compromised will be reported to the ICO (Information Commissioners Office) within 72 hours.

Cookies:

Cookies are small files which are sent to your web browser and stored on your computer’s hard drive. We receive non-personally identifiable information through cookies and log files when you access our website. Certain technical information such as your IP address, page views, operating systems, web browser software and referring destination website is automatically collected from your computer. Cookies allow us to statistically monitor how many people use our site and for what purpose. We do not link any information obtained from cookies or log files to personally identifiable information. You are free to decline cookies if your browser permits and it will not affect your online experience.

Use of cookies

We only use only use targeting cookies that record your visit to our website, the pages you’ve visited and the links you’ve followed. We use this to make our website more relevant to your interests.

You can control and delete cookies whenever you like – for details see aboutcookies.org. You can also delete any cookies that are already on your computer or set most browsers to prevent them from being placed. If you do this though, you might have to manually adjust some preferences every time you visit a site. Plus, some services and functionalities may not work.

Your cookie settings:

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org. Find out how to manage cookies on popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari

To find information relating to other browsers, visit the browser developer’s website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout

Moreish Marketing reserve the right to revise this Privacy Policy at any time by posting a new Privacy policy. Please check this page periodically for changes.

Contact Us:

Registered and Mailing Address: 18a/20, King Street, Maidenhead, Berkshire, SL6 1EF, United Kingdom

Email: more@moreishmarketing.com

Office address: 10 York Rd, Waterloo, London SE1 7ND

Tel: (+44) 20 8004 0195

Company number: 07339823

Cookie Policy

We use cookies to improve site performance and enhance your experience. For more information please read our privacy policy.

Why

The Risk Reality Calculator helps raise awareness of the need for financial protection in an easy, clear and immediate way.

How

• HTML form is displayed to the user collecting name, age, retirement age, smoker status and gender
• Form data is posted to a PHP file for processing [see basis for calculations on the site]
• Data on levels of risk are processed
• Data is returned as an HTML page showing results
• Data is optionally passed to a JS file for PDF generation, which is processed by the users browser
• No session data is stored. On page refresh, all data is reset
• Domain is managed by 123 Reg and DNS by Cloudflare
• Tool is hosted through Forge on Digital Ocean with automatic security updates enabled, and weekly backups

About LV=

LV= have been helping people to protect their finances for over 180 years. Right from the start they set out to help provide people with greater financial security, and for many, this simply meant being able to provide their loved ones with a decent burial.

Today, although times have changed, their purpose is very similar. As a leading mutual they look after over 1 million members and are committed to providing them with quality financial protection when they need it most.

So, whatever a person's protection needs - to cover their income, life, or a serious illness, LV= can provide the quality protection they need.

The Risk Reality Calculator story

'The Risk Reality Calculator helps raise people's awareness.. let alone think about the financial protection one might need. So, LV= created the Risk Reality Calculator to help raise people's awareness of the need for financial protection in an easy, clear and immediate way.

The calculator quantifies a person's risks based on four personal details and the results really help to bring reality home. Appreciating none of us know what lies ahead, LV= want to encourage more people to put a financial back-up plan in place now - as it could make all the difference to that person's (and their loved ones) future financial security.

And it’s gained wider recognition too, winning both the award for innovation at the Cover 2014 awards and the award for Innovation in Sales Technology at BESMA (British Excellence in Sales Management Awards) 2017.